Document Abstract

Generation Z is here: why it’s time to future-proof your careers service

Provides advice and guidance to careers service professionals in the higher education sector. Outlines some challenges that universities are facing, including the introduction of the Teaching Excellence Framework, the Graduate Outcomes Survey, and the arrival of a new generation of students, described as Generation Z. Focuses on this new generation, offering insights into how best to engage with them and boost their employability. Highlights different personality traits of Millennials (born between 1981 and 1996) and Generation Z (born between 1997 and 2003) to show that careers services need to adapt their approach to best serve this new generation. Concludes that careers services need to be more personalised, brand-aware, and accessible to consistently produce successful graduate outcomes.


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